Our Story

Built by a Producer, for Producers

Cadbury Financial Group was founded with one mission — give licensed agents and wealth managers access to the exclusive FIA products and carrier relationships they deserve.

Our Mission

Solving the Access Problem

The best Fixed Index Annuity products — the ones with genuine premium bonuses, real client protections, and market-leading features — are not available through standard channels. They require direct carrier relationships that most agents and wealth managers simply don't have.

Cadbury Financial Group was built to bridge that gap. We have direct relationships with EquiTrust, American Life & Security Corp., and AuguStar Retirement — and we share that access with partner agents who want to deliver more for their clients.

Join the Platform
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Curated Product Shelf
Three carriers. Three products. Every one selected for bonus structure, client protections, and carrier strength.
Fast Contracting
Most agents are contracted and ready to sell within 5–7 business days of application.
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Personal Case Support
Rick is personally available for illustrations, case design, and product questions on every case.
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Competitive Commissions
Carrier-direct commission schedules — no layers, no overrides eating into your compensation.
Leadership

Meet Rick Cabezas

Rick founded Cadbury Financial Group after identifying a persistent gap in the annuity market: the products with the strongest accumulation features — meaningful premium bonuses, guaranteed growth protections, and carrier-backed client safeguards — were inaccessible to most producers.

Rather than accepting that as the status quo, he built direct carrier relationships with EquiTrust Life Insurance Company, American Life & Security Corp., and AuguStar Retirement — and created a platform to share that access with other licensed agents and wealth managers who want to serve their clients at the highest level.

"The best products shouldn't be a secret. If the product is right for the client, the agent should be able to access it — and Cadbury exists to make that happen."

— Rick Cabezas, Founder, Cadbury Financial Group

Today, Cadbury partner agents have access to the full product shelf, carrier contracting support, product training, and personal case assistance on every application. Rick is directly available by email and phone — there are no layers between you and the person running this platform.

Join the Platform Email Rick
Our Values

What We Stand For

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Transparency

No hidden overrides. No opaque commission structures. Cadbury partners know exactly what they earn, what the products cost, and what the carrier relationships are.

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Suitability First

Every product on the Cadbury shelf is selected because it genuinely serves clients — strong protections, meaningful bonuses, and carrier financial strength ratings that back the guarantees.

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Real Relationships

This is not a portal. Rick is personally available to every partner agent for case support, product questions, and carrier coordination. You have a person — not a ticket system.

Speed

Contracting in days, not weeks. Illustration support same-day. Case review fast. Agents who work with Cadbury spend less time on logistics and more time with clients.

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Education

Product training is included. Rick walks every new partner through the carrier products, suitability considerations, and presentation approaches so you're confident from day one.

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Access for All Producers

Whether you're a solo producer or a multi-advisor practice, Cadbury's platform is open to any licensed agent or advisor who wants to expand their annuity product shelf.

Sister Company
VM Capital Partners, Inc.

Cadbury Financial Group operates alongside VM Capital Partners — a boutique financial advisory firm led by Rick Cabezas with 30+ years in finance. VM Capital connects clients with commercial funding, investment banking, mortgage loans, and annuity solutions. Cadbury is the agent-facing platform for FIA distribution.

Visit vmcapitalpartners.com →
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Commercial FundingSBA loans, term loans, equipment financing & lines of credit
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Mortgage LoansNon-QM, DSCR, foreign national & residential programs
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Investment BankingIPOs, private placements & corporate advisory since 1996
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Fixed Index AnnuitiesClient-facing annuity products via Cadbury Financial Group

Ready to Join the Platform?

Apply to become a Cadbury partner agent and access our exclusive carrier shelf, contracting support, and personal case assistance.

Apply to Join Email Rick